Field marketing manager – BR 163

Responsabilidades

• Execute the brand business strategy at field level, ensuring strong alignment with business priorities and regional market needs.
• Implement the business 4Ps strategy within the assigned geography, adapting it as needed to local market dynamics and customer requirements.
• Drive execution with strong focus on new product launches and price strategy application.
• Negotiate and manage third-party trials in the territory to support product validation, market positioning, and commercial readiness.
• Coordinate all promotional activities in the assigned geography, including events, fairs, and field days, in close partnership with the Communications and Events team.
• Interface directly with customers, dealers, consultants, and other market influencers to monitor product performance, market perception, and applied pricing effectiveness.
• Guide all demand generation activities in the geography through the sales representatives, working closely with Sales Managers and Agronomy.
• Support the successful introduction of new products in the region, under the broader business strategy and in close collaboration with R&D, Agronomy, Communications, and Sales.
• Execute the company pricing strategy in the geography, acting as a regional price gatherer and working closely with Business Intelligence.
• Provide market feedback and local intelligence to support pricing decisions, demand generation, and business execution.
• Develop strong expertise in marketing tools and in regional market intelligence gathering, both feeding market insights back to the organization and applying them in the field.
• Ensure consistent execution of brand priorities and customer-facing activities across the assigned geography, maximizing visibility, adoption, and commercial effectiveness.

Requisitos

• QUALIFICAÇÕES MÍNIMAS
  • Bachelor’s degree in Agronomy, Marketing, Business Administration, or related fields.
  • Strong experience in field marketing, agribusiness commercial execution, demand generation, or customer-facing roles.
  • Experience with product launches, field events, customer engagement, and market development.
  • Good understanding of pricing execution, local market dynamics, and agronomic product positioning.
  • Ability to work closely with Sales, Agronomy, R&D, Communications, and Business Intelligence teams.
  • Strong relationship-building and communication skills with customers, dealers, consultants, and internal stakeholders.
  • High mobility and field orientation.
  • Field execution excellence.
  • Demand generation.
  • Customer and channel engagement.
  • Product launch execution.
  • Pricing implementation.
  • Market intelligence.
  • Cross-functional collaboration.
  • Planning and coordination.
  • Communication and influence.
  • Results orientation.
• QUALIFICAÇÕES PREFERENCIAIS
  • English proficiency preferred.

Marcado como: Agronegócio, Eventos, Geração de Demanda, Inteligência de Mercado, Lançamento de Produtos, Marketing, Precificação