Customer marketing & incentives leader – Barueri/SP [híbrido]

Responsabilidades

• Define and execute the customer segmentation strategy, value propositions, and end-to-end customer journeys, ensuring differentiated and meaningful experiences across all touchpoints.
• Govern the contact strategy (contact ruler) and lead Customer Feedback initiatives, translating voice-of-customer insights into the resolution of pain points and continuous experience improvement.
• Develop a robust portfolio of customer benefits, design and execute sell-out campaigns, and lead the management of the Loyalty Program, maximizing engagement, adoption, and ROI.
• Ensure strong engagement of Customer Marketing actions with the commercial organization, capturing field feedback to enhance program effectiveness.
• Lead the relationship programs for large farmers and indirect-sales farmers, fostering loyalty, advocacy, and long-term partnership.
• Manage the portfolio of digital projects within Customer Marketing, driving innovation, scalability, and measurable business outcomes.
• Lead channel incentive operations, including channel engagement, monitoring, internal controls, audit compliance, financial provisioning, and strategic incentive guidelines.

Requisitos

• Qualificações mínimas
  • Bachelor’s degree in Marketing, Business Administration, Agribusiness, Economics, or a related field (MBA or Master’s strongly preferred).
  • 10+ years of progressive experience in Customer Marketing, Trade Marketing, CRM, or Commercial Strategy, including at least 5 years in a leadership capacity.
  • Demonstrated success in leading customer experience, loyalty, and incentive programs at scale.
  • Strong background in B2B, B2B2C, or agribusiness environments, with deep understanding of channel dynamics and end-customer relationships.
  • Robust analytical mindset and solid financial acumen, with expertise in budget management, ROI modeling, and incentive program economics.
  • Experience managing digital transformation initiatives and CRM/loyalty platforms (e.g., Salesforce, SAP, HubSpot, Emarsys).
  • Outstanding communication, negotiation, and executive stakeholder management capabilities.
  • Advanced English proficiency (C1/C2) — fluent written and verbal communication, with the ability to lead executive presentations, negotiate with global partners, and influence senior stakeholders in international environments. Spanish is a plus.
• Qualificações preferenciais
  • Customer-Centric & Strategic Mindset.
  • Commercial & Financial Acumen.
  • Inspirational Leadership & Talent Development.
  • Cross-Functional Collaboration & Influencing.
  • Data-Driven Decision-Making.
  • Innovation & Digital Mindset.
  • Agility, Resilience & Results Orientation.

Marcado como: Agronegócio, CRM, Customer Experience, Inteligência de Mercado, Marketing, Trade Marketing