Crop protection marketing manager – remote

Role Descriptions

• Responsible for planning and execution of Demand Generation activities (End to End – Value demonstration design, ROI, farmer customer/retailer activities, measuring success through KPI, e.g.) & field force training at regular intervals.
• Coordinate creation and execution of incentives programs (Multiplier, Dealer, Cooperative and Farmer).
• Accountable for License Representative (RLE) and Sales Representative (RTV) incentive campaign tracking.
• Quota allocation (volume) in alignment with RLEs on volume each variety per multiplier.
• Making sure for close coordination with sales teams ensuring that the seed portfolio value proposition is properly demonstrated and communicated to customers.
  Regional P&A coordination.
• Focal Point and expert on Benefits System providing knowledge to the Commercial Team and Stakeholders.

Key Responsibilities

• Expert in marketing tools and regional market information -> gathering back and forward.
• Define commercial assistant needs and action plans.
• Presence on tours, field days, launch events, e.g.
• Portfolio analysis.
• Varieties Life Cycle Management (LCM).
• Commercial support for RSL, RLEs and RTVs (commercial technician).
• Develop, track, and audit value proposition communication to customer and value chain in a way to better resonate with customers in according with communication guidance.
  Interface between R&D and commercial, ensuring training and tech transfer such as biotechnology, herbicides, weeds, caterpillars, e.g.
• Conduct field force training at regular intervals.

Qualifications

• Graduation in Agronomy areas. Deeply knowledge in herbicides, weed management and soybean seed business.
• Outstanding communication skills.
• Planning and focus on execution, relationships, and strong analytical skills.
• Availability to travel.
• Driver’s license, category B.
• Advanced English desirable.

Marcado como: Marketing, Proteção de Cultivos