Gerente de trade marketing [pet health] – São Paulo/SP

Responsabilidades

• Develop and execute Trade Marketing strategies and channel plans across Pet Retail, Veterinary Clinics, Direct Sales, and Distribution, including launches, promotions, loyalty initiatives, and point-of-sale execution.
• Define and monitor Perfect Store standards, visibility, share of shelf, and numerical distribution through field visits, execution audits, and corrective actions.
• Lead performance management through key performance indicators such as sell-out, return on investment, share of shelf, and Perfect Store metrics; conduct business reviews with Sales and Distribution partners and recommend course corrections.
• Lead, coach, and develop the Trade Marketing Analyst while influencing Sales, Technical, Marketing, distributors, and external partners to achieve aligned execution targets.
• Manage Trade Marketing operations, including supplier selection and performance, event coordination, promotional material approvals and distribution, supplier agreements and payments, campaign implementation, and Opex planning and monitoring.

Requisitos

• QUALIFICAÇÕES MÍNIMAS
  • Bachelor’s degree in Marketing, Business Administration, Engineering, Economics, Veterinary Medicine, or a related field.
  • 8+ years of Trade Marketing experience, preferably within the Pet Health, fast-moving consumer goods, or over-the-counter industries.
  • Proven experience leading and developing teams, with the ability to influence cross-functional teams and external partners without direct authority.
  • Strong background in managing execution through indirect distribution models and complex sales structures, including channel planning for retail, veterinary, and distribution environments.
  • Advanced capability in data analysis, KPI reporting, trend monitoring, and business performance tracking using Excel and business intelligence tools.
  • Fluency in English.
  • Travel: Up to 50% of the time for field visits and distributor meetings.
• QUALIFICAÇÕES PREFERENCIAIS
  • Deep understanding of the Brazilian Pet industry and retail dynamics.
  • Experience with Category Management and Shopper Insights.
  • Experience managing Trade Marketing budgets, Opex planning, and return on investment for commercial activations.
  • Experience leading business reviews and coordinating alignment across Sales, Technical, Marketing, and Distribution teams.
  • Spanish language proficiency.

Benefícios

• Corporate Bonus
• Sulamérica Health Plan
• Sulamérica Dental Plan
• Life Insurance
• Meal voucher
• Private Pension
• Day off on birthday and on child’s birthday
• Medication assistance
• Wellhub and Wellz
• Car allowance

Marcado como: Análise de Dados, Distribuição, Saúde Pet, Trade Marketing, Vendas